Carbon-neutral shipping on all orders
  • Built to give back

    From the beginning, we wanted Stroop Club to give something back in a way that lasts.

    That’s why we’re proud members of 1% for the Planet, committing 1% of our annual revenue to environmental organizations doing meaningful, long-term work, for example to Caribbean Reef Guardians.

    This isn’t a campaign, this is committment!

  • Illustration of a stroopwafel with caramel, saying "crunchy cinnamon waffle" on the waffle part and "gooey Dutch caramel" on the caramel part.

    DUTCH recipe

    Outside: Crunchy, Chewy & Cinnamonny
    Inside: Delicious Gooey Dutch Plant Based Stroop Caramel
    Recipe: All organic and plant based ingredients + the family secret ;) AND of course, a whole lotta LOVE.

  • The official USDA Organic logo

    USDA Organic

    Our stroopwafels are USDA Organic certified, which means our ingredients are organic, non-GMO and better for the environment. We take incredible care of our sourcing process to choose the most ethical ingredients from companies paying their staff well.

  • Plant Based

    All of our products - except our gluten free stroopwafels - are VEGAN CERTIFIED and animal harm free. The gluten free, vegan version wil be launched March 1, 2026! Try our traditional, chocolate caramel, chai and apple pie caramel stroopwafels, yummmm.

1 of 4
Illustration of Chantal holding a big stroopwafel.

Created by Chantal, your stroopwafel queen

When we moved to the U.S. in 2015, bringing my stroopwafel iron felt like the most natural thing to do. Sharing a beloved Dutch tradition quickly became a way to connect cultures through something simple and sweet.

Since then, we’ve evolved our recipe to be fully organic and 100% plant-based and we’re proud to be a certified women-owned business. A full decade later, we continue to grow with the same care, building one of the most environmentally conscious small businesses we can.

  • Illustration of a cup of coffee or tea

    Step 1

    Make your favorite hot drink

  • Illustration of a stroopwafel on a cup

    Step 2

    Warm your stroopwafel over the cup

  • Illustration of a stroopwafel with a bite out

    Step 3

    Enjoy!